Get Off Your “High Horse” Watch Snobs

Watch-TimeOK, I’m ranting today. I just read an article in the December 2010 issue of Watch Timeentitled “The Greatest Challenge in Watchmaking” by Joe Thompson. Joe, I don’t know you from a “hill of beans” but I have to give you credit for your restraint. Me … I don’t have that quality on this matter. So what’s the hubbub ? A Swiss watch manufacturer has legally used a Japanese patent in their watches. THAT’S IT !!! No, really … that’s it. Now I might grant you that the Swiss Manufacturer central to this “controversy” could have been a little more forthcoming about the matter … but really, isn’t the objective to get the best made watch ? That’s a rhetoric question in case you are not sure. Come on now “Watch Snobs”, do you really think that your “Swiss Made” watch is entirely made in Switzerland ? If is was, most of us could never afford one and those of you think that would be fine, guess what … you couldn’t buy one either because it is the volume that allows these factories to then make the limited runs of super expensive models that you want … Economics 101. Yea, I know what you are saying … you think because I like my Môntrèk that I have an axe to grind with the Swiss. I don’t think so … I also like wearing my Omega and Jaeger. So one more time … “Watch Snobs” get off your “High Horse” and let’s give credit to companies that are using the best technology to make the finest watches with high build quality at reasonable prices that us regular guys can afford … just like Môntrèk.

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