Francois-Henry Bennahmias, you are my hero

Francois3In case you don’t know, Mr. Bennahmias is the CEO of Audemars Piguet in the Americas.  I was reading an interview with him in the 9/2011 issue of International Watch and he was asked about the “challenges facing the watch industry”.  He stated that “Quality and repairs will be the biggest challenges … to fix them (watches) in an acceptable time.”  He goes on to say that if the expectations of the watch industry were compared with other industries like the automobile, the watch industry would get “crushed (his word)”.  Can you imagine taking your car in for repair or just a regular service and being told it would be months before you could have it back ?  You would flip out !!! But that is the standard in the watch industry.  While we are surely not up there with the big boys like Francois-Henry (I’m on a first name basis now :-) LOL), we at Môntrèk take this VERY seriously.  Turnaround on the few repairs we see are fast and we back that up with our Exclusive Môntrèk 10 Year Warranty.  I always like when someone in the industry will call it like it is … thanks Mr. Bennahmias.

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